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Gareth Emery Advocates for Human Creativity with New Label

British trance DJ Gareth Emery has launched Emotional Intelligence Records, a label dedicated to music created without AI influence, highlighting the importance of human creativity.

Editorial Staff — 2026-06-19 — 1 MIN READ

Gareth Emery, a well-known figure in the electronic music industry, has introduced a new label named Emotional Intelligence Records. This initiative aims to promote music that is solely created by humans, without the involvement of artificial intelligence.

The label's first release is a single titled 'Burn It Down,' which is part of Emery's broader vision to emphasize emotional and creative expression in music.

Emery's move comes as a response to the growing influence of AI in the music industry, and he seeks to champion the unique qualities that human artists bring to their work.